Facebook Real Estate Marketing – 3 Important Ingredients for Producing a Successful Fan Page
ByOne thing that each expert needs to have for their online real estate marketing is a Facebook page. With countless people utilizing this phenomenal website every single day, this is among the finest methods to build up your network.
Fortunately, this is absolutely free to build, and the only fee accrued will be for the advertisements you run for it. In addition, the fee for each click is commonly far less than when using MSN or Google for instance. Thus, if you currently do not have a Facebook page, I’m planning to highlight a few crucial factors that you should remember when getting started.
Deciding on Your Page Name
For starters, you will need to consider your objectives for the page. For those who’re concentrated on SEO for their real estate marketing, you will most likely want to choose a name that is keyword rich. In fact, if your fan page gains enough authority, it is even possible to rank on the 1st page of The search engines for your chosen key phrase!
Also remember that you’ll be able to establish a permanent vanity URL once your page gets to a certain amount of fans (generally twenty five although this is continually changing). Just simply find the “Basic Information” menu down the left hand side when editing to convert this. Be sure to pick wisely as you will not be able to change the title after you choose your permanent URL.
Creating Your Landing Page
In addition, it’s good practice to develop a default landing page which offers some sort of offer. This is important for your Facebook real estate marketing, because you will want to supply a way for prospects to “like” your page and/or subscribe to your funnel.
We love to to utilize the “Static Iframe” application which can be accessed right from your page. This is a snap to setup, and will permit you to enter any code you desire. In order to make this your default landing tab, just head to “Manage Permissions” when editing and select this option from the “Default Landing Tab” drop down menu.
On a side note, you will probably want to add a little material on your wall before inviting friends. We propose about four to five posts for starters utilizing real estate marketing video, blog articles, news, or anything that your viewers will find to be suitable and helpful.
Acquire Some Fans
Last but not least, you will want to direct people to your page. Facebook provides a couple free alternatives first. It is smart to import contacts you have already and also invite people who you are already friends with on Facebook. As soon as you exhaust both of these options, then it is time to start producing some paid advertisements. By doing so, you’ll be able to drastically improve your visibility for a suprisingly low price.
Keep in mind, this isn’t an exhaustive list, but it surely provides you an overall idea of how to get started. Would you like to learn a lot more about how to begin using Facebook for your business? Check us out instantly at Real Estate Marketing!